Marketing Manager

Published: July 28, 2017
Location
London
Job Type
Salary
£35k - £45k + bens + discount travel

Description

The Opportunity

We are working a very exciting travel company who are looking for a Marketing Manager. You would be responsible for the creation, delivery and reporting of integrated marketing strategies for all the brands. As well as a brand guardian, you will deliver exceptional and memorable online user experiences, increase conversions, engagement and deliver customer insight in order to help deliver business targets.

Responsibilities:

• Responsible for managing the marketing team and agencies for both SEO and PPC, ensuring KPIs are established in line with marketing and business strategies.
• Responsible for website and ecommerce strategies, as well as managing the marketing budget.
• Content strategy – develop and implement a content strategy for websites, email and social media with a calendar of activity (right channels, right time) in line with brand guidelines and ensure consistency of message in line with business objectives.
• Responsible for implementation of CRM strategy; compile, proof and segment data (from all touchpoints) and use email, print, e-newsletters and social media to drive direct response, conversion and engagement.
• Responsible management and implementation of company-wide social media strategy, for identifying new channels/opportunities in order to increase customer engagement and brand awareness in line with business objectives.

Requirements:

• At least 3+ years’ experience ideally working within the Travel, Tourism, Sports or Hospitality industry.
• Experience managing a team.
• Proven track record of delivering and reporting on e-commerce, ROI of online marketing strategies, PPC, SEO, social media etc
• Experience of CRM management
• Experience of managing a website

For more information and the job spec please apply with your latest CV. Alternatively, you can reach me directly at luke@altitudedigital.co.uk
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